Board of Directors

      Board Of Directors 




 Stella R. Murga,  Executive Director 

Stella R. Murga is the Founder and Executive Director of Adelante Youth Alliance (AYA). Under Stella’s direction, AYA produces the two largest annual college and career conferences for Latina/o youth in the State of California, Adelante Mujer Latina & Adelante Young Men Conference.

In August 2015, YWCA Pasadena-Foothill Valley selected Stella as the 2015 Racial Justice Award recipient.  In March 2015,  Assemblymember of the 41st Assembly District, Chris Holden selected Stella as “Woman of the Year.” Hispanic Lifestyle Magazine recgnized her as a Latina of Influence . In 2013, Stella was selected as a Woman Achiever by Business Life Magazine. And in 2006, Pasadena Weekly highlighted Stella as one of eight Pasadena/Altadena individuals “Making A Difference” in the lives of youth.

Earlier in her career, Stella owned and managed a Vocational Rehabilitation Consulting business for 25 years. Under Stella's direction, thousands of injured workers were trained and supported in finding suitable gainful employment in the greater San Gabriel Valley and Los Angeles areas. Her purpose and change in path was made in response to an alarming increase in youth violence and high numbers of school drop outs in her Pasadena community. Stella thrives on helping others succeed and is committed to uplifting and inspiring Latina/o youth follow their dreams. She earned her M.S. Degree in Public Administration from California State University, Los Angeles and her B.S. Degree in Business Management from the University of Redlands.    




 Julie Marquez, President
      Senior Sales Director, Treasury Management, CIT Bank

Julie is the Senior Sales Director, Treasury Management with CIT Bank in Pasadena, and has worked in the banking field for over 35 years. She earned and continues to maintain the Certified Treasury Professional, CTP designation awarded by the Association of Financial Professionals, since 1998.

Julie is an active member of the National Association of Financial Professionals since 2000, and an active member of the Southern California Association of Financial Professionals, serving as a board member in 2005 – 2006.

A strong believer in community service, Julie has volunteered as an Adelante Mujer Latina Conference workshop presenter for many years, as well as with Junior Achievement, providing information to underprivileged youth about finance and business. She has served on the Board of Directors for Family Intervention and Crisis Services (FICS), which helps alcohol and drug addicted people and their families. Julie has also served with Boy Scouts of America (BSA), as Treasurer of Troop 476 and Merit Badge Counselor.


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Jose M. Mayorquin, Vice President
      Programming Producer and Writer, KABC-TV

Jose Mayorquin has worked at the Los Angeles affiliate of ABC since 2002 when he first joined the television station as an intern. After several years in the station’s Public Affairs Department, Jose was promoted to Programming Writer/Producer. He is now responsible for writing, producing and directing local programming, including shows like ABC7’s Vista L.A., a Latino-themed public affairs show, Eye on L.A., an entertainment magazine-format show, as well as other Eyewitness News and programming specials such as live broadcasts of the Academy Awards and American Music Awards pre and post shows. He also produces independent projects, including short films, public service announcements, commercials, music videos and other television programming. His productions have earned him three Imagen Awards and two Emmy Awards. While earning his college degree at the University of California at Berkeley, he studied abroad in Mexico City at the National Autonomous University of Mexico (UNAM)



Rene Gonzalez

Rene Gonzalez, Secretary   
      Assistant Superintendent (Retired), Los Angeles Unified School District

Rene Gonzalez is a retired Los Angeles Unified School District, Assistant Superintendent. Prior to his retirement, he was responsible for providing Student Health and Human Services for over 700 Kindergarten through Twelfth grade schools and managed a $35 million budget. Services provided by his department included, but were not limited to; school mental health, school nursing, student attendance, Medi-Cal outreach and enrollment; and community partnerships. His career in education spans 38 years and has included roles as a teacher, counselor, school psychologist and administrator.

During his tenure as assistant superintendent, he successfully established 15 new school-community wellness centers,utilizing $32 million construction joint-use funds and partnered with a number of federally qualified community healthcare providers. In addition, he successfully negotiated expansion of the district’s contract the Los Angeles County Department of Mental Health, making LAUSD the largest school district mental health provider in the State.


Martin P Sanchez AYA Board Member

Martin Sanchez, Treasurer
         Community Outreach Consultant, Wells Fargo

Martin Sanchez grew up in Southern California and earned a Bachelor of Science with a major in Finance, and a minor in International Business along with a Bachelor of Arts with a major in Spanish from Santa Clara University. He also earned a Masters of Business Administration (MBA) from Pepperdine University. He has worked in the mortgage banking industry in various roles—as a Senior Financial Analyst at IndyMac Bank, supporting Secondary Marketing & Correspondent Lending, and most recently at JPMorgan Chase as a Homeownership Advisor, working with customers to provide home retention options. In his current role as Community Outreach Consultant for Wells Fargo Home Mortgage, he is based in their Downtown Los Angeles office, working directly with nonprofit partners, elected officials and other community leaders to support home preservation and business development within the Southern California & Hawaiian markets.

Martin also collaborates with Wells Fargo’s National Partners—particularly, The Hispanic Scholarship Fund, presenting Paying for College workshops to parents and students in various geographic markets.


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Larry Herrera, Board Member

           Retired Educator

Larry Herrera is a retired educator who spent 37 years in public education, his last 26 years as a school principal in the El Monte City School District. Larry was born and raised in the Boyle Heights - East Los Angeles area. He is a graduate of Garfield High School, attended East Los Angeles College, earned his B.A. from UCLA and his M.A. in Educational Administration from Cal State University, Los Angeles.

Since retirement, Larry has continued to champion causes that promote college and career achievement for students in the San Gabriel Valley and East Los Angeles areas. As a teacher and later as a principal, Larry also became aware of the importance of combatting the obesity issues of today's youth by instilling healthy nutritional habits in all students and stressing the importance of physical fitness. He is currently the chairman of the California Nutrition Advisory Council, an advisory council to the State Board of Education. As a principal, he led his schools to national recognition from former President Bill Clinton and the Alliance for a Healthier Generations and from First Lady Michelle Obama and the Healthier US Schools Challenge.

Larry has served on the Advisory Boards for both the Adelante Mujer Latina Conference and the Adelante Young Men! Conference, and is also a member of the El Monte City School District Comprehensive School Health Steering Committee.


Dr. Jose Avalos

Jose Avalos, M.D., Board Member

       Physician, Kaiser Permanente

Jose Avalos, M.D., is Board Certified in Family Medicine, and a partner physician with Southern California Permanente Medical Group Faculty, at Kaiser Permanente Los Angeles Family Medicine Residency Program. Dr. Avalos earned his M.D. from David Geffen School of Medicine at UCLA, Los Angeles, CA, and his B.A. Degree in Molecular and Cellular Biology from the University of California, Berkeley, CA.

Dr. Avalos has received special recognition since 2004 for his outstanding commitment to community care, including his more recent awards:

KP Physician Exceptional Contribution Award 2016 Contributions Above and Beyond expectations to the community Los Angeles Magazine - Best Doctors of LA 2013, 2014, and 2015 issue Super Doctor Rising Star 3 years in a row for Family MedicineAmerican Academy of Family Physicians Bristol-Myers Squibb Award, '09 Excellence in Graduate Medical Education Latino Medical Student Association Award, '07 Richard Juarez Commitment to the Community Award

Dr. Avalos volunteers as a California Medical Association Los Angeles County Delegate. Dr. Avalos also volunteers as a member of the Adelante Young Men (AYM) Advisory Board, and as a workshop presenter for the AYM College and Career Conference.


Mayra Bio 2-2016-1

Mayra Serrano, Board Member
           Manager CCARE, City of Hope

Mayra Serrano is the Manager at the Center of Community Alliance for Research & Education (CCARE) at City of Hope. Her work at CCARE focuses on partnering with community advocates and multi-sectoral partners to develop and implement community participatory programs and interventions to reduce the risk and burden of chronic illnesses, including cancer, obesity and diabetes. She manages various research studies and community health programs, including the Eat, Move, Live program whose goal is to prevent cancer and chronic disease through nutrition and physical activity. She also develops health education materials and resources, including a 3-minute Spanish video promoting Latino participation in clinical trials and research.

She has been recognized for her work by California Senator Ed Hernandez and received his Women of the Year in Health Award for 2012. She is active in several cancer and health related organizations and committees and has presented her work and research at many national conferences.  She has published peer-reviewed articles and a book chapter.

Mayra is fluent in both English and Spanish. She holds a Bachelor’s Degree in Biology from Whittier College and received her Master’s in Public Health in Community Health Sciences from UCLA and is a Certified Health Education Specialist (CHES). She is passionate about her work to reduce health disparities and working with underserved communities as well as mentoring the next generation of public health professionals.




Sergio Baez, Board Member
          Senior Manager, Consumable Licensing, Disney Consumer Products 

Sergio was recruited by The Walt Disney Company for a role in the licensing division of the company. In his years with Disney Consumer Products, Sergio has managed over 50+ licensing relationships, 1,500+ product launches and has brought in a tremendous amount of revenue for the Walt Disney enterprise. He is now the lead for various strategic accounts for Disney Consumer Products where he guides the global growth of these partnerships while maximizing internal and external stakeholder relationships.

Realizing that Hispanic resource groups did not exist within Disney, he helped develop the business employee resource group, MAS+. The mission of MAS+ is based on three pillars; empowerment of Latinos at Disney; educating the enterprise on the Hispanic/Latino demographic; and community outreach. He currently serves as the co-lead for MAS+.

On his own time, Sergio continues to dedicate himself to his passions of diversity in the workplace and for empowering youth to lead successful careers. In 2007, Sergio became a mentor for Los Angeles Team Mentoring, an organization that helps guide middle school students growing up in challenging urban environments, while teaching them skills to reach their full potential as productive members of the community.

Sergio has served Adelante Youth Alliance as an advisory board member on the workshop committees for both Adelante Young Men (AYM) & Adelante Mujer Latina (AML) College & Career Conferences, and as a workshop presenter for the AYM Conference. As a huge advocate for higher education, Sergio earned his Masters Degree in Business Administration at California State University Long Beach in 2013, and his second Masters Degree in Management and Leadership from Pepperdine University in 2015.

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805 N. Madison Ave.
Pasadena, CA 91104

P.O. Box 92517
Pasadena, CA 91109

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